One may think that hard work stops once you have established and created your new business venture, but without the knowledge and understanding of Public Relations (PR), all your hard work could be for nothing.
Having a solid understanding of PR and key tactics under your belt could be the difference between success and failure for your start-up business.
So, what is PR?
As the industry continues to innovate and develop at rapid speed, the definition of PR is constantly adapting to remain relevant.
However, at its core, PR is the deliberate, planned and sustained effort to establish mutual understanding between an organisation and its publics.
Eloquently put, the public relations team at Adoni Media say, “Great Public Relations is about telling that story and knowing how to promote, as well as protect, reputations across every aspect of public life.”
PR can offer a wide array of benefits for your start-up business that you may not even be aware of. Here are two of the main reasons that PR is important for start-up businesses:
Though a non-tangible asset, the importance of credibility within a business, especially a start-up, is paramount and every business depends on it.
Being new to a market means it can be very difficult to establish credibility in an industry with long-established businesses.
PR tactics can be highly valuable in effectively heightening a business to a level that will ultimately make you stand out.
A start-up business will have little-to-no brand awareness, especially in industries that are highly saturated with market leaders.
PR can provide the ability to make customers aware of your unique selling proposition (USP) which is the element that will keep them talking, and eventually, buying.
PR tactics allow a means to enter industry conversation, highlight positive attributes of a business and effectively communicate why people should care about your start-up.
Why should I care?
PR will provide the means to effectively communicate the heart and soul of your start-up and build credibility and awareness among a wide array of other benefits.
Your hard work has not stopped until you have implemented effective PR tactics and strategies into your business plan.